January and February means a lot for the fashion world. It
is time for flashbulbs, madness and glamour – time of the “Big Four” Fashion
Weeks!
The main shows are taking place in New York, London, Milan, and Paris.
Journalists, photographers, editors and entire world are waiting for designers
to unveil their collections.
But one little question arises…
How did this spectacle known as Fashion Week come to be?
How did this spectacle known as Fashion Week come to be?
This concept of special semi-annual show was born in salons
of France. Charles Fredrick Worth as a rule showed his clients selection of new
designs on real women. This move has shocked society and had been treated as innovation.
As a result, Worth helped to create a Chambre Syndicale de
la Confection et de la Couture pour Dames et Fillettes in 1868. The goal of the
organization was to develop French fashion industry and legally regulate the
phrase “haute couture” – meaning it could only be used by registered members of
the Chambre Syndicale.
Therefore, Paris Fashion Week became the first main event of
an official fashion calendar.
In couple years, the fashion presentations became more grandiose
and engaging in all senses and France secured its reputation as the fashion
capital of the world.
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